![]() an opportunity to deliver what Fox says are unique, limited-edition whiskeys made with high-country barley from its malthouse in Golden, Colo., and recipes that could change year-to-year. Within whiskey, there’s so much rich territory to explore and you don’t have to stay within the confines of a singular consumer expectation.” “That makes this a very interesting place for us to play as a beverage company. They love to explore, expand their collections and try new things,” Fox says. “While whiskey drinkers are a very loyal group, discovery is a key theme. ![]() “This is a true collaboration that marries Colorado provenance with innovative distilling techniques of pioneering Kentucky-based distillers.” “This is not just about acquiring a brand or working with a distiller on a blend,” says Kimberli Fox, Molson Coors’ marketing manager for wine and spirits. The whiskey is the first full-strength spirit from Molson Coors and represents the company’s latest step beyond the beer aisle, a key part of a strategy to diversify and premiumize its portfolio of beverages. It’s made from a blend of Colorado single-malt whiskey and three bourbons, cut to proof with Rocky Mountain water. The company says Five Trail Whiskey is a 95-proof, ultra-premium whiskey, that was distilled, blended and bottled in partnership with Bardstown Bourbon Co. the company will begin distribution of Five Trail Whiskey via its Molson Coors’ distributor network. ![]() Starting September 2021 under the banner Coors Whiskey Co. Its whiskey partner is none other than Bardstown Bourbon Company located in Bardstown, Kentucky. Well, not likely since its Kentucky partner hails from the Bourbon Capital of the World. Now you may be thinking that sounds like a Frankenstein. The launch of Five Trail whiskey, its first full-strength whiskey will be a blend of Coors malt, Colorado water and Kentucky made whiskey. Our operations team can make sure your product gets into the U.S., out to the distributors and into your customer’s hands.Molson Coors Beverage Company is expanding its adult beverage line by getting into American Whiskey. As a full service provider, we handle your business-to-business functions from start to finish: permitting, brand approvals, purchase order processing, invoicing and compliance. ![]() Services Foundations™ Our flagship service: providing companies with access to the U.S. markets, honing their supply chain costs, and providing business analytic tools to improve their profitability. and international companies across all alcohol beverage sectors to assist them in accessing U.S. We provide a foundation, so you can focus on marketing and sales. Regardless of your size – from micro, craft vintner to publicly traded multinational – our focus fuels your growth. You focus on your brand’s marketing and we focus on the rest. Our Value The American Spirits Exchange is about faster growth. We provide domestic and international companies with access and support to the U.S. Answer: Focus On Your Brand, Let Us Do The Rest US Importer and National Wholesaler The American Spirits Exchange is a national importer and distributor serving the alcoholic beverage industry (spirits, wine and beer). ![]()
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